Fake National Rail 'valued passenger' earbuds prize email scam

Impersonating: National Rail

What is this scam?

Which? has flagged a phishing email impersonating National Rail, telling recipients they have been selected to receive a pair of wireless earbuds as a reward for being a 'valued National Rail passenger'. The link leads to a fraudulent website designed to harvest personal and financial details under the guise of a prize claim form. National Rail is not running any such promotion and has no connection to these emails.

Example scam message

National Rail: As a valued National Rail passenger, you have been selected to receive a complimentary pair of wireless earbuds as a thank-you for your loyalty. To claim your reward before the offer expires, please complete the short form: nationalrail-rewards.xyz/claim-earbuds

Red flags to look out for

  • The message creates urgency — threatening a fine, missed delivery, or account closure.
  • Links lead to unofficial domains that don't match the real company's website.
  • You weren't expecting this message and can't verify the event it references.
  • It asks you to confirm payment details or personal information via a link.
  • The sender's number or email address doesn't match the company's official contact.

What to do if you receive this

  1. Do not click links or call numbers provided in the message.
  2. Contact the organisation directly using details from their official GOV.UK page.
  3. Forward the message to 7726 or email report@phishing.gov.uk.
  4. Report it to Action Fraud at actionfraud.police.uk.
Received this message? Forward it to 7726 (free on all UK networks) to report it to your mobile provider. You can also report it to Action Fraud or email the NCSC at report@phishing.gov.uk.

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Source: Which?