Fake AA, B&Q, Boots and RAC discount emails harvest data via survey websites

What is this scam?

Which? flagged a wave of scam emails in June 2026 bearing the branding of major UK brands including the AA, B&Q, Boots, and the RAC, claiming recipients have been personally selected for an exclusive discount code or product offer. Clicking the link leads to a third-party survey website that collects personal data — not a genuine retailer — and the details gathered can be used to craft targeted follow-up scams. After completing the survey, victims are redirected to an unrelated retail website with no connection to the impersonated brand.

Example scam message

Red flags to look out for

• The message creates urgency — threatening a fine, missed delivery, or account closure.
• Links lead to unofficial domains that don't match the real company's website.
• You weren't expecting this message and can't verify the event it references.
• It asks you to confirm payment details or personal information via a link.
• The sender's number or email address doesn't match the company's official contact.

What to do if you receive this

1. Do not call any numbers or click any links in the message.
2. Log in to your account directly via the official website or app to check for any real alerts.
3. Forward the message to 7726 or email report@phishing.gov.uk.
4. Report it to Action Fraud at actionfraud.police.uk.