Fake EE texts claim unclaimed reward points about to expire to harvest personal details
Impersonating: EE
What is this scam?
UK mobile users on EE are being targeted with smishing texts falsely claiming they have unclaimed reward points due to expire imminently and must log in via a link to redeem them before the credit is lost. The fraudulent link leads to a convincing copycat EE login page designed to steal account credentials and personal details. EE does not issue reward point expiry warnings via unsolicited text links — any genuine EE rewards activity is accessible only in the EE app or at ee.co.uk.
Example scam message
EE: You have 1,250 reward points (worth £12.50) that expire in 48 hours. Redeem your points before they're lost: ee-rewards-claim.xyz/redeem — Don't miss out on your free credit. [This is not EE — your EE account is accessible only at ee.co.uk or via the EE app. Report suspicious texts to 7726]
Red flags to look out for
- The message creates urgency — threatening a fine, missed delivery, or account closure.
- Links lead to unofficial domains that don't match the real company's website.
- You weren't expecting this message and can't verify the event it references.
- It asks you to confirm payment details or personal information via a link.
- The sender's number or email address doesn't match the company's official contact.
What to do if you receive this
- Do not make any payments or provide personal details in response to the message.
- Contact your provider directly using the number on their official website.
- Forward the message to 7726 (free spam reporting).
- Report it to Action Fraud at actionfraud.police.uk.
Received this message?
Forward it to 7726 (free on all UK networks) to report it to your mobile provider.
You can also report it to Action Fraud
or email the NCSC at report@phishing.gov.uk.
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