Apple Pay fake large purchase fraud alert
Impersonating: Apple
What is this scam?
Coordinated phishing emails claim a large Apple Store purchase has been charged to your Apple Pay and urge you to call a 'fraud helpline'. Callers reach scammers who persuade them to share 2FA codes or install remote access tools to steal banking credentials.
Example scam message
Apple: A charge of £849.00 for iPhone 16 Pro has been processed via your Apple Pay. If you did not authorise this, call our fraud line immediately: apple-support-billing.xyz/fraud
Red flags to look out for
- The message creates urgency — threatening a fine, missed delivery, or account closure.
- Links lead to unofficial domains that don't match the real company's website.
- You weren't expecting this message and can't verify the event it references.
- It asks you to confirm payment details or personal information via a link.
- The sender's number or email address doesn't match the company's official contact.
What to do if you receive this
- Do not call any numbers or click any links in the message.
- Log in to your account directly via the official website or app to check for any real alerts.
- Forward the message to 7726 or email report@phishing.gov.uk.
- Report it to Action Fraud at actionfraud.police.uk.
Received this message?
Forward it to 7726 (free on all UK networks) to report it to your mobile provider.
You can also report it to Action Fraud
or email the NCSC at report@phishing.gov.uk.
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Check a message nowSource: NCSC